Dynamic #2

Eco-intentionality

Rethinking experiential through the prism of collective commitment and the quest for meaning.

"50% of individuals cite companies as the primary actors who should act on environmental issues to take over from states."

While expectations in terms of experiential continue to grow in a society of entertainment, the pleasure inherent in experiences is tainted by their environmental impact. If the evolution of the sector towards more virtuous practices is a prerequisite for increasingly uncompromising consumers towards the companies that bring them together, the ability to make these commitments desirable emerges as a new challenge. Thus, allowing the transition from constraint to pleasure, federating solutions pave the way for sustainability 3.0 experiences where technology and nature, play and impact, sensoriality and regenerativity intertwine.

Meaningful escapes

#impact getaways #regenerative communities #engaging immersion #green urbanity

Impact travel has seen a 112% increase and 88% of consumers believe it is the responsibility of brands to take care of the planet and help individuals reduce their carbon footprint. In natural spaces as in green urban areas, this translates into the desire to experience nature firsthand, through authentic and immersive experiences. In a regenerative and collective perspective of commitment, through experience and the pleasure it provides, it is crucial to move individuals from spectators to actors.

Impact travel has seen a 112% increase.

Eco-conscious facilitator, GreenGo, FR, 2024

This eco-responsible vacation booking platform facilitates the organization of low-impact stays via a catalog of experiences filtered by environmental solutions. For experiential actors, guiding individuals in their quest for meaning by being a 360° facilitator supports the transition from constraint to eco-instinctiveness.

Eco-dissidence, Cosmos Nowadays on earth, UK, 2024

Cosmos offers workshops around its botanical laboratory and brings together storytellers, activists and herbalists around urban rewilding by the community. Designing federating experiences that bring communities together around dissident personalities seems to be a new lever for thinking about workshop animation.

Educational adventures, The Great Spine of Africa Series, Rolex x Steve Boyes, AF, 2023

Rolex and the explorer/survivalist offer a series of expeditions aimed at better protecting ecosystems by offering immersion in the wild. Putting individuals in contact with nature professionals allows reconciling quest for meaning and revitalizing experience.

Playful engagement, Paintrock Canyon Ranch, Ranchlands, US, 2024

Ranchlands launches an off-the-beaten-path eco-retreat offering the opportunity to immerse oneself in the authentic life of a cowboy in the Far West. Capitalizing on playful and embodied sustainability experiences is a lever to restore a desirable dimension to environmental issues.

Collective imagination

#active fiction #engaging materiality #experiential ecology #innovative biodesign

If sustainability issues are often perceived as intangible and unappealing, individuals are looking for experiences that maximize their engagement. Immersive and prospective spaces then dramatize an ecological future, through fiction emerges a form of 'impactainment', combining positive impact and entertainment. Having to transform spaces around this dual challenge, ultra-innovative sensitive materialities facilitate public engagement. Thus, hospitality spaces and ephemeral events evolve towards an experiential ecology, resolutely creative, flirting with playfulness.

Immersive and prospective spaces dramatize an ecological future.

Regenerative desirability, Fruit-based packaging, Mâche&Maché, FR, 2024

Between design and food design, the studio has created edible packaging and a new form of bites made from dehydrated fruits. For corporate events, rethinking the materiality of packaging and food allows renewing catering into circular, desirable and disruptive experiences.

Aesthetic innovations, Hayes Pavilion, Re:Right, Glastonbury, UK, 2024

The bio-design studio presents a pavilion covered with a compostable biomaterial, made from algae. This shows that the integration of bioplastics in decor elements can contribute to the sustainability of events while renewing the aesthetic standards of spaces.

Living speculations, Neo-materialities, Chloé Rutzerveld, Le Cube, FR, 2024

To engage reflection on the future of food, visitors are invited to design via a digital system, a dish of the future based on animal and plant cells. For experiences, reintroducing pedagogy in an ultra-dramatized space invites to embrace sustainability with pleasure.

Projective immersion, 2050 Coffee, Teki Design, JP, 2024

2050 Coffee is a self-service café in Kyoto, designed to raise awareness about traceability and the future of coffee. By giving substance to these issues via a physical immersive place plunged in 2050, this tangible materialization raises awareness collectively. Through staged immersion in a potential future, experiences become reflective and playful.

Why these venues appeal to companies?

Faced with the evolution of work and the growing importance of the employee experience, companies are now looking for spaces that do not just host meetings, but that promote engagement, creativity and cohesion. Ostara Ecolodge, Mama Shelter Rennes and Keeze Bachaumont meet this expectation by offering environments that combine professional performance, exceptional comfort and a sense of community, while reaffirming a responsible approach to work and corporate events.