Dynamic n°3

Radical Well-being

Between multisensory escape and custom rituals, experientializing well-being.

"The wellness economy is expected to grow by an average of 9.9% per year between 2023 and 2025 (generating $7 billion)."

The acceleration of lifestyles establishes the need for self-care. While employee well-being is becoming a major issue for companies (41% of 18-24 year-olds believe their job should provide this feeling), this requirement is gradually shifting from the private to the public sphere, forcing event industry players to embrace it. Relaxation emerges as an activity and escape becomes both physical and mental. Moving beyond a gentle, individual concept, well-being gains immersivity and opens up to new technologies for deploying desirable custom rituals. Through collective experiences, cathartic experiences emerge that are both invigorating and beneficial.

Enhanced Hedonism

#active meditation #custom daily life #sensitive AI #exclusive performance

As hospitality experiences evolve to better meet this search for well-being, they make personalization their cornerstone. While the advent of new technologies induces deep rejection of standardized solutions, AI has the capacity to understand human emotions and adapt, making empathetic experiences possible. Well-being moves beyond the impossible reconciliation between cold performance and holistic gentleness to make room for pleasure. Technology and experts then serve individuals seeking custom pleasure experiences.

AI appears as a powerful tool for humanization and adaptation.

Desirable functional, Louboutin x 48 Collagen Café x Food & Talents, FR, 2024

Between beauty institute and convivial space, Collagen Café deploys a new offer in partnership with chefs to propose catering, enabling ultra-creative menus targeting specific health issues. Combining functional food, creative dimension, and thematic universes allows meeting contemporary expectations of individuals.

Sleepcations, Room to dream, Kimpton Fitzroy Hotel, UK, 2024

The hotel offers a lucid dream experience via an immersive VR lullaby, dietary supplements, and targeted treatments to stimulate restorative and creative sleep for guests. Addressing major societal issues through experiential targeted treatments helps gain attractiveness.

Empathetic AI, Orfey, Ontbo, FR, 2024

Orfey is a headphone with an AI system analyzing individuals' emotional states to deploy effect playlists. Creating self-generative systems to personalize each visitor's experience according to a targeted issue is the pinnacle of innovative experience.

Exemplary expertise, Performance & Recovery Retreat, Aman Hotels x Maria Sharapova, US, 2023

Aman Hotels partnered with Maria Sharapova for a retreat in New York. The experience includes a custom wellness routine deployed by the former world No. 1 tennis player. Offering the privilege of meeting an inaccessible icon and putting their expertise at the service of individuals helps experiences gain exclusivity.

Sensory Escapes

#collective catharsis #beneficial immersivity #soothing synesthesia #neo-spiritual rituals

If 74% of respondents feel "empty" and expect to be awakened by new events, individuals turn to experiences that stimulate their senses and offer an escape from reality. Well-being opens its doors beyond gentleness and intimacy. Technology deploys immersive endorphin-boosting experiences, neo-spirituality positions itself as comfort (51% of Gen Z show interest in non-traditional spirituality), and collective experiences favor cathartic well-being. Well-being becomes eventualized and opens escape to the psyche.

51% of Gen Z show interest in non-traditional spirituality.

Mass meditations, The Big Quiet, US, 2024

The Big Quiet is a mass meditation movement that brings together thousands of people in cultural spaces. By integrating musical and artistic performances, well-being experiences become collective and cultural activities.

Expiatory introspections, Klymax Discothèque, Potato Head x OMA x DJ Harvey, ID, 2024

This nightclub combines festivity and meditation amplified by sounds and dance. Reconciling celebration and well-being transcends the cold and distancing aspect usually associated with meditation to appeal to a broader audience.

Sensitive adrenaline, Stormroom, QC Terme Milano, IT, 2024

This immersive spa offers a well-being experience of immersion in a digitalized storm. While integrating forms of well-being into experiential is crucial, digital is a powerful tool for stimulating the senses in new ways and immersing in total universes.

Enhanced sensoriality, Echoes of the earth: living archive, Refik Anadol, Serpentine North Gallery, UK, 2024

Through AI, this immersive installation brings to life futuristic flora where sounds, scents, and images evolve, stimulating a strange feeling of contemplative relaxation. Using technology to open a new perspective on nature enables deployment of fascinating synesthetic experiences, instinctively beneficial.

Experiential Entry Keys

1. Work on hospitality to address well-being issues across all events.

2. Deploy catering focused on employee health and well-being.

3. Offer collective well-being experiences in unusual venues.

4. Embrace new technologies to create ultra-memorable synesthetic experiences.